Drawing on experience of a broad range of sectors including, tech, energy, healthcare, mobility, and professional services, I am motivated by the ways brands:
- Are both understood and misunderstood- Work, operationally and culturally- Are structured and organised- Present and evidence their value- Are defined, positioned and activated- Manifest their values, purpose, and principles- Relate internally and externally- Help get business done |
The objective of any brand - and my role - is to bring together, engage, convince and inspire people to achieve what no one business function or division is otherwise responsible for.
When I see things not working, I am driven to fix them. |