Spot the maple leaf

Does Canadian business have a branding problem? It doesn't matter what sector, or how big or small the business, or what the strategy might be, the answer is always a maple leaf. The question is: where do you put it? ​

Hello?! Yes, we can all hear you

​In the olden days, a phone call was a private matter. If your phone rang, you might leave the room, excusing yourself, apologising for the interruption and seeking a space away from others. ​

Brand Wars

In the world of Branding, the news that O2 and Virgin Media are to merge is intergalactic. Not since Luke Skywalker joined with the Rebel Alliance to take on his father and the evil empire has there been such familial tension. 

Unbelievably easy ways of engaging audiences by creating amazing online brand experiences ​​

This is not another blog telling you that you can Reinvigorate Your Brand By Taking These Awesome Steps. No. This is a reaction to them. And a request: please stop!

Surprised? Offended? Or neither? We must test the boundaries of creative expression.

Hummus? Haggis? Haddock? The shocking ANSWER: Horseradish.v

Not every innovation is a disruption

We all want to be able to explore new ideas and to develop concepts that challenge and improve the status quo.  And sometimes incremental change is enough.

Branding isn’t dying, but in future we might not be seeing so much of it.

What is the role of brand visual identity in a world that isn’t looking at it as often? Brand identity isn't dying because of voice assistance, but its role needs to evolve. ​ ​

Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.

​Cecil Beaton

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