CORPORATE  |  B2B  |  B2C

Planned and executed well, brand strategy should embrace and integrate all aspects of your business’ strategic agenda, unifying: innovation, technology, sustainability, culture and change programmes, to drive strategic direction and to improve outcomes.

PROFILE
I am a senior brand & communications expert and have been advising global brands for over 20 years.
  • ​Strategically driven 
  • Commercially astute    
  • Creatively literate 
  • Outcomes focused

Brand is about understanding business as a whole, enabling people to operate better with one another - partners, clients and customers - as a connected ecosystem.

I have supported business change and transformation in many different types of organisations and have broad sectoral experience. 

I design strategic approaches consultatively, and that deliver desired business outcomes most effectively, by trusting and encouraging people and teams, with empathy, and through clear process and structure.

By identifying and articulating simply, clearly, and consistently what you are, to who, and why that’s good, you can create foundations for all stakeholders inside and outside of the business to understand, believe in, value, and actively engage with your proposition. 
 
I work collaboratively with colleagues at all levels, and with partners, communicating concepts and ideas simply and clearly.
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Photo by Li Zhang on Unsplash